Transport for London backs customer’s campaign to ask passengers to Look Up and offer their seat

  • Station and driver announcements will now include ‘please look up to see if anyone needs your seat more than you do’
  • The Look Up campaign was started by customer Corry Shaw, who is disabled and lives with chronic pain

Transport for London (TfL) has joined the Look Up campaign, started by customer Corry Shaw, which asks people travelling on public transport to look up to see if someone is in greater need of their seat.

From this week, TfL has added Look Up messaging to a range of station and train announcements. Alongside this, there are further measures to raise awareness such as promotional posters in station halls, messages on digital advertisements and social media activity. TfL will also include the Look Up messaging in regular communications to its employees, who are the strongest ambassadors for building awareness. This supports TfL’s existing Travel Kind campaign, which encourages customers to be considerate of one another when using public transport.

Corry Shaw, who is disabled and lives with chronic pain that means she needs a seat when travelling, caught the attention of the public last month through press and social media. Although she uses a TfL ‘Please Offer Me a Seat’ badge, Corry has found the majority of commuters avoid eye contact, sometimes unintentionally, which can make it difficult to ask for a seat. As a result, Corry launched the Look Up campaign and called upon TfL and the Mayor of London to support her plea to customers to look up and offer their seat to people in greater need.

TfL’s ‘Please Offer Me a Seat’ badge was launched in April 2017, supporting customers with a range of conditions, invisible impairments and illnesses, helping them to travel without fear of having to stand in pain or discomfort. More than 30,000 have been issued to disabled customers and those with invisible conditions.

Making transport accessible for everyone is a key business priority for TfL and the Mayor, and Corry’s Look Up campaign supports its delivery. TfL has been working with Corry to develop and deliver the campaign which customers will now see and hear on London’s transport network.

The Mayor of London, Sadiq Khan said: “Having spoken to Corry Shaw about her Look Up campaign, I have been determined to make it a reality on London’s transport network. It’s a fantastic initiative, and I hope it helps thousands of people get around London more safely and easily, while increasing awareness of disability among Londoners. Alongside the success of the ‘Please Offer Me a Seat’ campaign, the Look Up campaign will be an important part of our work making London’s transport system genuinely accessible for everyone.”

Corry Shaw said: “”I am so delighted that the Look Up campaign is being supported by TfL. When I emailed TfL a month ago I never dreamed that it would lead to a real change in the public transport system, but the message seems to resonate with people and I’ve had support from all over the country.

“I would really like to express my gratitude to the thousands of people that signed the petition and helped me spread the word on social media. I would also like to thank TfL and the Mayor’s office who have been open and enthusiastic about supporting the campaign. I am excited that Please Look Up messages are now moving forward so that we can improve the lives of thousands of passengers every day.”

Mark Evers, TfL’s Chief Customer Officer for London Underground said: “Being able to get a seat on public transport can make a real difference to people who are less able to stand and we’re pleased to get behind the Look Up campaign to support our work to make services more comfortable for people with accessibility needs. Asking passengers to look up while travelling is a simple way to ask customers to be considerate of their fellow passengers and raise awareness of the needs of people with visible and hidden disabilities.”