Celebrities partner with TfL for London Poppy Day and 100 years since WW1 Armistice

  • Tube announcements from Shane Richie, Leslie Joseph and Jo Brand encourage commuters to give generously
  • Uniformed personnel from the Royal Navy, British Army and Royal Air Force fundraise at 44 Tube stations across London
  • Special collection taking place on the Circle Line with serving officer and Britain’s Got Talent winner, Lance Corporal Richard Jones

Transport for London (TfL) has teamed up with a number of celebrities to once again support The Royal British Legion’s London Poppy Day as the country marks the centenary since Armistice and the end of the First World War.

The voices of Shane Richie, Jo Brand and Leslie Joseph will be heard on the Underground as they encourage Londoners to give generously and support the vital work the Legion does in supporting the Royal Navy, British Army, Royal Air Force, Reservists, veterans, and their families.

More than 1200 members of the Royal Navy, Army and Royal Air Force (RAF) have volunteered and will be collecting donations at 44 Underground stations and there will be a special collection taking place on the Circle line where TfL staff who are serving or ex serving military will be joined by Britain’s Got Talent winner, Lance Corporal Richard Jones.


Poppy Roundels, will decorate ten Underground and four Overground stations and multiple transport modes – including Santander Cycles, eight London buses, DLR, trams and London Overground & Underground trains – will be covered in poppy vinyls.

Managing Director of London Underground, Mark Wild, said: “This year marks 100 years since the end of World War One and we will never forget the sacrifices made by our servicemen and women. We are committed to supporting the armed forces and their families as well as maintaining our relationship with The Royal British Legion. This has only been made possible due to the support of bus operators, station staff and our celebrity friends and we hope that Londoners give generously to this wonderful cause.”

Director of Fundraising at The Royal British Legion, Claire Rowcliffe, said: “The Poppy Appeal target for 2018 is £50 million which is our biggest target ever and London Poppy Day is a huge part of that. We are aiming to raise £1 million on the day across the city and we are so grateful to Transport for London for their continual support as well as the hundreds of serving personnel who’ll be collecting on behalf of The Legion.

“In this centenary, the work of the Legion is as relevant and vital today as it was in the aftermath of the First World War when the charity was founded. The donation for your poppy will help the Legion support today’s Armed Forces community through hardships, injury and bereavements. Generations of the Armed Forces have continued to serve and sacrifice since the First World War, and we recognise and thank them all for their contribution.”